网络达人助力国(guó )货与乡村助农公益(yì )纪实类综艺。节目(mù )由“国货星选推荐(jiàn )官”发起，以互联(lián )网传播思维反映国货崛起大(dà )势、国(guó )家乡村振(zhèn )兴策略，通(tōng )过网络达人宣传(chuán )精品(pǐn )国潮(cháo )国货，共同探寻国货正向(xiàng )发展(zhǎn )未来趋势，同时结合乡村旅游