网络达人助力国货与(yǔ )乡村助农公益纪实类综艺(yì )。节目由“国货星选推荐官”发起，以互联(lián )网传播思维反映国(guó )货(huò )崛起大势、国家乡村振兴策略，通(tōng )过(guò )网络达(dá )人宣传精品国潮(cháo )国(guó )货，共(gòng )同探寻国货正向(xiàng )发展未(wèi )来趋势，同时结合乡(xiāng )村旅游